Ariia Party: A Diversified Entertainment Space

Creating a New Nightlife Landmark in Hangzhou

The landscape stretching from the West Lake to ARIIA Party Club is a contrast of softness and robustness, a collision of classic aesthetics and modern vibes, and a song of hustle and bustle. Here in the fashion city Hangzhou, JFR Studio intends to build up a new nightlife landmark combining high-class music and high-end social activities.

A vibrant space is sketched with powerful lines, making it dynamic and elegant. A touch of metallic texture is a perfect fit for the space, which not only brings consumers a subtle yet distinctive sensory experience but also adds a tonality of science and technology.

The project covers a total of 5731 square meters. In the lobby, modern and stylish decors create a relaxing and pleasant atmosphere. Diverse geometric lines add flexibility and chicness to the originally neutral space, guiding Ariia consumers to an environment filled with visual impacts.

The honeycomb structure is utilized again in private rooms to cleverly partition spaces in a virtual-real manner. Thus vagueness and ambiguity add another sense of depth and mystery to the entire space.

The designers adopted intimate interiors and dynamic and rhythmic lighting that align with Ariia's avant-garde fashion. The design of each room has gone beyond functional uses, which allows it to attract consumers seeking different sensory experiences while meeting the business needs of the club owner.

Rhythm refers to the flowing beauty generated by the expansion and change of a regular tempo. The design team has injected the rhythm of the music in design by creating vogue and dynamic spaces with curved surfaces and tenderness. An immersive experience rendered by through-carved aluminum plates and programmable lighting brings about unlimited imagination and fascination, inspiring visitors to break the routine and revive music in its original state.

The designers' ingenuity is also seen in the corridor on each floor. The use of large numbers of metal materials, the re-creation of stone processing techniques, coupled with mysterious or dynamic lighting, create an array of unique geometric sections. Passing through these spaces, visitors were like traveling across mountains, the sea, and the blue sky to the universe where shooting stars fly. Private rooms are the most private space of a club. In most cases, private rooms are required to be differentiated from each other, while sharing some similarity and connection.

This design was awarded Iron in the A' Interior Space, Retail, and Exhibition Design Award in 2020. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.